In 2026, attention is currency—and Dhurandar literally printed it after almost losing the game early.
This isn’t just a movie campaign.
👉 It’s a performance marketing case study + viral comeback blueprint.
Let’s lock in the final breakdown—with numbers, Gen-Z insights, and how YOU can replicate this 👇
🎯 Phase 1: Initial Campaign (Underperformance Stage)
📉 Campaign Setup:
- Platforms: Instagram, YouTube
- Budget: ₹1.2 Cr
- Campaign Type: Teasers + Posters
Metric Numbers Impressions 18 Million Engagement Rate 1.8% Trailer Views 3.2 Million CTR 0.9% ROAS 0.6x ❌ Content tha… but vibe missing thi.
🔥 Phase 2: Strategy Pivot (The Glow-Up Era)
They didn’t panic they pivoted.
What Changed:
- Meme marketing entered
- Influencers onboarded
- Emotional storytelling
- Short-form domination
Basically:
They stopped selling the movie… and started selling the FEELING
📈 Phase 3: Comeback Performance (Main Character Energy)
| Metric | Before | After | % Growth |
|---|---|---|---|
| Impressions | 18M | 95M+ |  +427% |
| Engagement | 1.8% | 6.9% | +283% |
| Trailer Views | 3.2M | 28M+ | +775% |
| CTR | 0.9% | 3.4% | +277% |
| Search Volume | 12K | 140K |
|
💰 ROAS Breakdown (The Real Game)
❌ Before:
- Spend: ₹1.2 Cr
- Return: ₹72 Lakhs
👉 ROAS: 0.6x (Loss)
✅ After:
- Total Spend: ₹2 Cr
- Revenue Impact: ₹8.5 Cr
👉 ROAS: 4.25x 🚀
💥 Why This Campaign Actually Worked
🎯 1. Relatable > Perfect
They stopped being “perfect cinematic”
👉 Started being “relatable internet content”
📲 2. Scroll-Stopping Hooks
Hooks like:
- “This role almost destroyed him…”
- “No one expected THIS twist…”
👉 That’s not marketing
👉 That’s curiosity hacking
🔥 3. Meme Culture = Free Marketing
They tapped into:
- Trend formats
- Reaction edits
- Viral templates
👉 Result:
Audience became marketers
🧠 4. Psychology Over Promotion
They triggered:
- Curiosity
- FOMO
- Emotional connect
👉 That’s why it scaled
🚀 HOW YOU CAN REACH THESE RESULTS
This is where most people fail.
They copy content…
But don’t copy the SYSTEM.
🎯 Step-by-Step Growth Framework
🔹 Step 1: Build Attention Engine
- Daily reels (hooks matter more than content)
- Trending formats
- Storytelling angles
👉 Goal: Reach + Visibility
🔹 Step 2: Capture Search Traffic (SEO)
Target keywords like:
- “digital marketing agency in India”
- “best marketing strategies 2026”
- “how to run ads for business”
👉 Blogs = Long-term traffic machine
🔹 Step 3: Build Trust Layer
- Case studies
- Client results
- Before/after
👉 People don’t buy services
👉 They buy proof
🔹 Step 4: Retarget & Convert
- Retarget reel viewers
- Retarget website visitors
👉 This is where money is made 💰
📊 Real Funnel
- Reel goes viral
- User searches on Google
- Finds your blog
- Sees your results
- Clicks CTA
- Becomes client
👉 This = Full-stack digital marketing system
🧠 Final Ending
Let’s be real 👇
👉 Dhurandar didn’t win because of budget
👉 It won because of smart marketing + fast execution
From:
- Ignored content ❌
To: - Internet obsession ✅
From:
- Loss-making campaign ❌
To: - 4.25x ROAS machine ✅
💥 The Real Truth
👉 Marketing isn’t about shouting louder…
👉 It’s about being impossible to ignore.
🚀 Want to Build Your Own “Dhurandar-Level” Brand?
If you want:
- Viral reach
- High-converting leads
- 3x–5x ROAS campaigns
👉 Then you need:
- SEO + Content + Ads = SYSTEM
Not jugaad.
📩 Let’s Make Your Brand Go Viral
At Singh Marketing Agency, we don’t just run ads— We build attention machines that convert
Your brand can be the next case study.
Let’s start